To download a PDF version of this report,
| MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report | ||
| MyersBizNet 2015-16 Upfront Volume | ||
| UPFRONT SPENDING VOLUME: | 2014-15 | 2015-16 |
| Broadcast Legacy Revenue Volume: | -7.9% | -8.4% |
| Broadcast Digital Video Revenue Volume | 24.0% | 27.5% |
| Cable Legacy Revenue Volume | -4.8% | -10.0% |
| Cable Digital Revenue Volume | 16.0% | 15.0% |
| Syndication | -10.0% | |
| MyersBizNet 2015-16 Upfront CPM Inflation/Deflation | ||
| BROADCAST NETWORKS | 2014-15 | 2015-16 |
| Primetime | ||
| Primetime Average | 5.0% | 3.5% |
| ABC | 4.5% | 4.9% |
| CBS | 5.0% | 3.7% |
| NBC | 7.8% | 4.6% |
| Fox | 2.5% | -1.0% |
| The CW | 3.5% | 3.9% |
| Univision/Telemundo | 4.5% | 3.0% |
| Daytime | 1.8% | 2.1% |
| Early Morning | ||
| Early AM Average | 3.2% | 3.1% |
| ABC | 2.2% | 3.8% |
| CBS | 3.0% | 2.5% |
| NBC | 4.0% | 3.0% |
| Evening News | ||
| Average | 3.7% | 4.6% |
| Late Night | ||
| Late Night Average | 6.5% | 9.3% |
| ABC Nightline | 4.4% | |
| ABC Kimmel | 7.8% | 12.2% |
| CBS | 4.5% | 6.9% |
| NBC | 7.5% | 9.9% |
| SPORTS | ||
| NFL | 7.5% | 6.7% |
| Live | 6.0% | 4.6% |
| Other/News | 4.2% | 3.6% |
| CABLE | ||
| Entertainment | ||
| Broad Entertainment | 4.7% | 4.0% |
| Niche Entertainment | 3.6% | 3.4% |
| Hispanic | 2.4% | 1.0% |
| News | 2.4% | 2.3% |
| Youth | 5.0% | 2.7% |
| Kids (Holiday) | 7.0% | 8.0% |
| SYNDICATION | ||
| Tier 1 Top Performers | 5.0% | 3.0% |
| Tier 1 | 4.5% | 2.3% |
| Tier 2 | 2.0% | 0.6% |
| Tier 3 | 1.8% | -1.5% |
| ©Copyright MyersBizNet 2015 | ||
| All data is estimated. Data based on averages can be misleading, failing to accurately reflect the market variables and outliers. Among cable entertainment networks, for example, network volumes ranged from +18.0% to -30.0% and CPM variables were significant based on inventory management decisions. Percentages reflected in this report are based on the weighted averages derived from mutliple network and media agency groups. Percentages are rounded up/down to the nearest 10th of a point. | ||