Nielsen’s Steve Hasker on Audience Measurement, Data Integration and Wireless Electricity

In this wide-ranging interview, Jack Myers talks to Nielsen’s Global president, Steve Hasker, about how the company’s Total Audience Measurement strategy keeps track of viewers, wherever and however they consume media, and how Nielsen plans to tackle the measurement and data challenges created by future technology trends, from the internet of things to driverless cars and wireless electricity. 

Click to watch the Steve Hasker and Jack Myers Video Shoot.

Jack Myers

Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His... read more