Nielsen’s Steve Hasker on Audience Measurement, Data Integration and Wireless Electricity

In this wide-ranging interview, Jack Myers talks to Nielsen’s Global president, Steve Hasker, about how the company’s Total Audience Measurement strategy keeps track of viewers, wherever and however they consume media, and how Nielsen plans to tackle the measurement and data challenges created by future technology trends, from the internet of things to driverless cars and wireless electricity. 

Click to watch the Steve Hasker and Jack Myers Video Shoot.

Jack Myers

Jack Myers, author of The Future of Men: Masculinity in the Twenty-First Century, is a recognized cultural visionary, award-winning documentary film producer, advisor to hundreds of leading corporations on media and technology trends, and founder of&n... read more