Social Networks were not created to add another channel to the marketing mix.
Social Networks were not created to spark revolutions.
Social Networks were not created for influential's to share their message. Or nonsense.
Social Networks are for all the people that participate in them.
We are social beings. We spend our whole existence in Social Networks. Being part of Social Networks allows us to share common goals, resources and learn from each other. The people in Tunisia and Egypt didn't get a message from someone to start a revolution and followed like sheep. They pulled down information and learnings from others. And formed a picture, saw that others felt the same way and decided to act.
Messengers, carrier pigeons, Gutenberg, telegraph, radio, TV, Facebook and Twitter never started a revolution. People did. And they always will.
Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands. Uwe can be reached at uwe@bateshook.com.
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