Reimagine the Business of Talent at the 4As Advancing Talent Conference

September 17, 2025 | New York City

In an era defined by constant disruption, where generative AI is transforming how we work and Gen Z is rewriting the rules of workplace culture, HR and talent leaders are being called to lead with agility, creativity and bold strategic thinking.

"The Advancing Talent conference is where that transformation begins. This event is a call to action for those ready to redefine how talent is attracted, nurtured and empowered in our rapidly evolving landscape. Whether you lead People strategy for an agency, brand or platform, this event will arm you with the tools and insights to future-proof your workforce and unlock sustainable growth.

No conversation about the future of our business is complete without AI. But while much of the focus has been on automation and productivity, I believe the deeper shift will be in talent strategy. To stay ahead, agencies must adopt a Human Capital Management (HCM) mindset. That means: continuous upskilling, strategic talent investment and redefining roles around co-piloting with AI tools." - Justin Thomas-Copeland, 4As CEO

What’s at Stake?

• AI is transforming workflows. Gen Z is reshaping expectations. Traditional models of development and retention are falling short. Staying competitive now requires adaptive, tech-enabled and people-centric talent strategies.
• Companies that embed inclusive practices into their talent strategy are not only more equitable but also drive business growth.
• The 4As recently partnered with Understood.org and Havas on a study on neurodiversity and its impact on creativity in advertising, marketing and media. The findings provide an understanding of the potential of a neurodivergent workforce, the challenges they face and strategies to foster a more inclusive and innovative workplace. Check it out
• As middle management faces unprecedented pressure and early career pipelines shrink, organizations must rethink how they develop leadership from within before it’s too late.

What You’ll Learn

Through a dynamiclineup of expert-led sessions, panels and real-world case studies, you’ll gain fresh, actionable insights across the most urgent topics in talent strategy:

• Gen Z: Redesigning the Workplace
  Understand how to meet the demands of a multi-generational workforce and build cultures that thrive on authenticity and flexibility.
• Inclusion as the Catalyst to Creativity
  Discover how inclusive talent strategies drive brand and business innovation.
• The Tombras Blueprint for Manager Success
  Learn how people-centered leadership training helped one agency earn national acclaim and how you can replicate their results.
• The ROI of Early Career Talent
  Reclaim the value of entry-level talent investment amid shifting budget priorities and structural change.
  If we're supposed to be innovative agencies, why are we not finding innovative ways to bring in emerging talent and early career talent? - David Peña, Early Careers Recruiter, RPA Advertising | Conference Speaker
• Reimagining Middle Management
  Explore new approaches to strengthening mid-level leadership, building long-term capability and stability.

Who Should Attend?

• CHROs, Heads of People and DEI Leaders
• Talent Development and L&D Professionals
• Agency and Marketing HR Executives
• Anyone responsible for shaping the future of work in fast-evolving industries

Location, Date and Time

122 5th Ave, New York, NY (Microsoft Office)
September 17, 2025
1:30-5:45 PM ET

The future of work is already here. Is your talent strategy built to lead it? Join us at Advancing Talent and be part of the movement shaping what’s next. Register

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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