On Monday April 27th at 1PM ET media agency legends Mainardo de Nardis and Rob Norman join Jack Myers for a look at the future of media, agencies and marketing in a Leadership Conversation. Mainardo de Nardis (pictured top left) and Rob Norman (pictured top right) are among the media community's most well-known and respected leaders, driving the business of Omnicom Media Group and WPP's Group M, respectively, forward they've both moved to advisory and consulting roles in media distribution, creation and research, and with companies developing new technologies in advertising and marketing. Industry challenges are greater than ever as we look at the post-COVID-19 industry. de Nardis and Norman will focus on solutions and share insights into agency realities with Jack Myers as part of his Leadership Conversations for Renewal and Growth series. Watch the April 27th conversation here.
- Data transparency is one challenge they will discuss. It's an issue that needs to be resolved, says de Nardis – "not just on the surface, but in a way that really helps brands understand what works and doesn't, as well as how to optimize the campaign."
- In an interview after departing Omnicom in 2018, De Nardis commented "The ability to measure both performance and brand campaigns in a variety of ways has become critical. I never thought the two — performance and brand campaigns — should be separate. If marketers can measure success based on KPIs such as consideration, purchase intent and store traffic, they have something very concrete."
- "Transparency doesn't exist today. It only works in a generic way, not in a specific way. The majority of first-party data isn't used in an optimal way."
- More than 80% of brands still measure performance on digital metrics such as clicks and views, which are not the best way to measure success, Is too much money left on the table because the industry doesn't measure performance correctly?
BRAND MARKETERS' ATTITUDES AND APPROACHES TO MEDIA PLANNING AND BUYING:
- In the post-COVID-19 media ecosystem, will brand marketers' personnel realities result in a shift of in-housing back to agencies?
- It's now accepted that the CMO, CFO, CTO and CIO positions are inter-dependent in the business of marketing and media as managing customer data drives the pursuit of demand and growth.
- Can marketing, sales, media, research, PR, and others to work collaboratively and across functions while achieving multiple business and marketing metrics (sales, distribution, brand health, attitudes, usage, etc.).
- Is brand health a metric to be maximized or a minimum constraint while achieving sales KPIs?
ARE MEDIA SELLERS PREPARED FOR THE EMERGING COMPETITIVE REALITIES?
- Competitive advantage is gained by knowing something about a customer or even an ad impression that is not known by competitors or others in the marketing supply chain, typically those that sell on media access to the customer. Executing against opportunity is less obvious and requires refocusing and prioritizing.
- What is the state of media brand equity, and what's its value in an increasingly commodity driven world?
HOW IS COVID-19 IMPACTING ON INDUSTRY DIVERSITY AND INCLUSION. WHAT'S THE IMPACT ON GEN-Z?
- The English actress Diana Rigg said, "Maybe at this stage in my career, it's from the younger generation that I have the most to learn." According to new research from The Myers Report, almost 65% of employees VP and below in the media industry are female, but only 30% in senior roles. Rob and Mainardo will share what they're learning from Generation Next and how the current economic situation is likely to impact them. What are the solutions for media and advertising companies?