If you've ever sat through an interminable, self-congratulatory industry awards program, you'll be pleased to know that the 2019 Advancing Diversity Hall of Honors is definitely not like that.
In order to stand out in today's media and marketing landscape, corporations need the power of brand equity. The greatest challenge for marketers is communicating their message to receptive audiences and identifying high visibility partners that reflect common brand goals and can deliver positive consumer connections. In that context, an appropriate marketer has a rare one-of-a-kind opportunity to gain exclusive naming rights with a uniquely American theater that honors living American playwrights at the peak of their profession, and that delivers 24/7 visibility in one of the world's most heavily trafficked centers of the arts.
Speaker after speaker at the AT&T; Relevance Conference shared insights, ideas and strong points of view about the state of the media and advertising industry. Kirk McDonald hosted the event for Xandr, the newly christened advertising unit of AT&T.; Below are comments made by industry leaders from Silicon Valley and Hollywood, as well as Madison Avenue buyers and sellers and successful content providers and distributors. Also speaking were Derek Jeter and Issa Rae, whose comments can be read here. The conference provided an excellent overview of the state of advertising, media and marketing from a wide spectrum of perspectives.