Sinclair Broadcast Group Adds 135 Domino's Locations
As Sales Targets In Washington DC This Week
Sinclair Broadcasting Group announced its agreement Monday to purchase ABC Network affiliate stations from Allbritton Communications. Sinclair ownership of Allbritton's flagship station, WJLA in Washington, D.C., reaches more than 2 million households and 135 Domino's restaurants.
In 2001 Domino's opened company stores in both New York City and Washington, D.C. providing 12,000 pizzas to relief works following September 11, 2001. Click for Interactive Report
Footnotes
Households: Determined by matching the FCC contour maps to the U.S. Census Data county maps and then tallied on market basis.
Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.
Fox TV Stations' Markets Generate $1.2 Billion Yearly Pizza Sales for Domino's
With 21 owned and operated TV stations, Fox Television Stations broadcasts to more than 1,700 Domino's locations. When calculating the retail sales of these "FOX Television Stations" Domino's locations, it equates to approximately $1.2 Billion in retail sales last year. Click for Interactive Report
Footnotes
Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Gannett TV Stations' Footprint Covers Over 1,600 Domino's Pizza Locations
If you haven't tried the Domino's pan pizza you really should. It is great. However, the company experienced a little backlash since the pan pizza takes a little longer to cook if you want it to taste just right. Last March 2013 the pizza maker's ad agency, CP&B, rolled out a new TV commercial updating customers that they no longer would serve any pie before its time.
Regarding this report - The Washington, D.C. TV market is one of the largest markets that have TV stations owned and operated by bothSinclair and Gannett. WJLA-TV 7 ABC andWUSA-TV 9 CBS broadcast to approximately 2.34 Million households and 135 Domino's locations in the market. Click for Interactive Report
Footnotes
Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Domino's Reaches Out to 49 Million Hispanics In New TV Campaign
In June Domino's rolled out a new television commercial featuring Mauricio Arroyave, a franchise owner of 10 Domino's locations in the Chicago area. The spot created by Latinworks is meant to convey the opportunities Hispanics have with working with the pizza seller.
According to the U.S. Census, counties in the U.S. have Domino's locations that reach approximately 48.7 Million hispanics across the United States. Click for Interactive Report
Footnotes
Population: Estimates are made for the United States, states, counties, places, and metropolitan areas within the United States. The U.S. resident population includes all persons who usually reside in the 50 states and the District of Columbia, but excludes residents of the Commonwealth of Puerto Rico and the Island areas under U.S. sovereignty or jurisdiction (principally American Samoa, Guam, United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands). In addition, the U.S. resident population excludes U.S. Armed Forces overseas and civilian U.S. citizens whose usual place of residence is outside the United States.
About Across Platforms
Across Platforms, Inc. (www.acrossplatforms.com), located in Boston, is a television services firm that provides consulting, distribution, content licensing, and application development services to marketers and programmers. The company’s free newsletters (Subchannel Report, Home Shopping Industry Report, and Advertiser Report) are read by thousands of industry members.
MediaBizBloggers is an open-thought leadership blog platform for media, marketing and advertising professionals, companies and organizations. To contribute, contact . The opinions expressed in MediaBizBloggers.com are not those of Media Advisory Group, its employees or other MediaBizBloggers.com contributors. Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors.