It's been a busy -- and public -- October for the chief overseer of Sinclair Broadcast Group, the nation's largest owner of television stations. Wherever Chief Executive Officer Chris Ripley faced fellow media officials throughout the month, including keynote one-on-one interviews at Advertising Week NY and NAB Show New York, he came ready with a consistent message: Sinclair has moved from stage one of its existence to stage two, encompassing widespread content and advertising delivery to smart TV sets, TV-connected devices and mobile.
Sinclair Broadcast Group, one of the largest and most diversified television broadcasting companies in the country, has again been recognized for journalism excellence. Their local newsrooms have recently earned 64 regional Emmy Awards, with WJLA, WBFF and Circa recently taking home 32 Capitol Regional Emmys. The National Academy of Television Arts & Sciences Emmy nods underscore the company's value proposition of national reach with local impact, and are presented in various sectors of the industry, including news and documentary shows, entertainment programming and sports programming. Sinclair's storytelling has been honored with 260 Emmy nominations so far this year. The local news wins for excellence were across many different categories including breaking news, political coverage, investigative, hard news, photojournalism and human interest.
When Brian Hunt led ad sales in the New York DMA for the largest television distributor back in the Nineties there were only a few choices to be made when watching or buying television. Hunt’s team encouraged advertisers to shift budgets to where those audiences were. Today, in an era when viewers are increasingly streaming programming, he’s again helping advertisers follow audience trends, now with the launch of Sinclair’s new OTT ad platform, CompulseOTT.