Spring Awakening: Time to Reclaim the Outdoors

By the end of February, I notice my office is no longer shrouded in darkness by 4:30pm. Even an errant snowfall is short-lived and laughable. A mere three weeks later, daylight stretches well beyond 6 p.m. Forget Christmas in New York; this is absolutely the best time of the year, because early spring is the season of light, and with light comes hope. At this moment anything is possible. The Yankees and the Mets can make the post season. Any one of us can train and be ready for the New York Marathon. Shared summer houses still sound like an awesome idea.

As we shed our once cherished Canadian goose-feather parkas, give up the boots for sandals and consider the best haircut for spring, we emerge like bears from hibernation; hungry for adventure and ready to explore. And explore we will as we converge en masse onto the streets of New York and towards the Tri-State beaches, into the parks and onward to the sidewalk cafes. In short, this the season that we reclaim the outdoors.

And that is exactly why Outfront is the official medium of New York’s summer.

Think about it. Any journey you take from your front door or your office lobby to, well, anywhere, includes Outfront. Starting now, New Yorkers will be making more frequent (and more pleasant!) journeys.

Scenario One: A lingering snowy day in early March.Rush-hour morning commute to work. 6 train to Union Square.

Seen: 6 train placards featuring Away Travel luggage, Union Square station domination by L.A. Tourism. Maybe there’s time to squeeze in a quick spring getaway after all … send group message to friends to see who is in.

Scenario Two: First 80 degree day in April. Lunchtime. Head for the food court in Times Square.

Seen: Times Square Roadblock featuring Oakley (photo at top), which reminds me, I need a new pair of sunglasses. Also, bus ad for Haagen-Dazs (photo below), digital urban panels promoting the NCAA finals.

Spring Awakening: Time to Reclaim the Outdoors

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Jodi Senese