The 2025 Myers Report Survey of Advertising Professionals captures the evolving perceptions and workplace realities of agency professionals across the advertising and media ecosystem. Respondents represent a balanced cross-section of industry veterans and emerging talent -- from strategists and planners to programmatic specialists and data analysts. As the advertising business continues to modernize under the pressures of automation, AI, and hybrid work, this study reveals a nuanced landscape: professionals remain deeply invested in their careers, yet many express disillusionments with organizational support and growth pathways.
The survey offers a compelling mirror to the current moment -- a workforce still motivated by purpose, but increasingly restless and seeking reinvention.