TCA: PBS' Paula Kerger On Why PBS Is More Important Than Ever

Pasadena, CA -- The two days of PBS panels at every Television Critics Association tour are often the least attended, which doesn’t mean the turnout is anemic – only that it is not as robust as the broadcast and cable networks.  Especially noticeable is the absence of younger TCA members, who tend to clear out when PBS comes in.  This was not the case when I joined the TCA way back in 1990 and for many years thereafter.  PBS panels were packed back then.  I suspect this change is due to a lack of interest in the brain-food, culture vulture programming PBS promotes at TCAs, especially among Millennials (sorry, kids), and/or budget cuts by their editors and publishers.  (Whether young and naive or simply desperate or greedy, some of them do not prioritize public television).  Regardless, PBS is a free service that provides education, entertainment and information to all Americans, and given the social, political and economic issues facing everyone in the country, how can those not be valuable attributes worth supporting?  Unlike so much content available today, PBS is not niche; nor should it ever be thought of as such. 

“This past November marked the 50th anniversary of the signing of the Public Broadcasting Act,” PBS President Paula Kerger (pictured at top) reminded us Tuesday during her session.  “When President Johnson signed that landmark legislation, he envisioned a public media that would ‘elevate and enrich’ our national life; a media that would inspire and educate, as well as entertain.

“Not only is public media relevant for these modern times, I believe that our work is more important than ever,” she continued.  “In this era of deep division, public broadcasting does not separate audiences into categories based on who they are, where they live, or what they believe.  We are unwavering in our service to all Americans, helping to understand our past, informing our present, and working in communities to create a brighter future.”

Kerger noted that Tuesday didn’t simply mark the first day of PBS’ portion of the Winter 2018 TCA tour.  It was also the first anniversary of the launch of its 24-hour PBS Kids service, which now reaches 95% of U.S. television households via broadcast and streaming through local stations.  Of most importance, she stressed, the free service “is making a difference in the lives of millions of families, especially those in rural and underserved communities.”

As always, essential federal funding and the threat of budget cuts was top of mind.  Since she last met with TCA in August 2017, Kerger noted, “the key Senate committee recommended full funding for this fiscal year, and the House of Representatives passed an omnibus bill with significant funding.  As the House and Senate work toward a final appropriations package, we are hopeful that it will include full funding for public broadcasting.  Despite our progress, we expect that some in Washington will again attempt to eliminate funding in the next budget, a process that begins in just a few weeks, so it is important that we continue to demonstrate our value and share stories of impact.”

To judge by the broad range of panels PBS presented during its two days at TCA – from documentaries about unknown civil rights activists and the history of black colleges and universities to concerts by Nas and Sutton Foster to the usual top-shelf British dramas and so much more -- it is hard to imagine anyone not appreciating its value and impact.  (That's the legendary Angela Lansbury, below center, being applauded by her young co-stars from the upcoming Masterpiece limited series Little Women at a PBS panel for the program.)

Ed Martin

Ed Martin is the chief television and content critic for MediaVillage.  He has written about television and internet programming for several Myers publications since 2000, including The Myers Report, The Myers Programming Report, MediaBizBloggers a… read more