The changes taking place in the world require a complete zero-based reinvention of tune-in. Today the typical media mix for the paid tune-in is 80% TV and the other 20% testing digital video alternatives per my earlier post -- really a very conventional and cautious approach. And yet completely new forms are available, all of which will produce the same results as conventional tune-in. All of them (in conjunction with conventional tune-in) deserve rigorous AB testing:
- Personalized recommender on network site and apps
- More effort on cooperating with TV bloggers/reviewers
- Fan club social media
- College social media
- Tweeting links to videos that people can re-send
- Versioning of creative
- Interactive creative
- The list goes on and on
Why would one suspect that there is a pot of gold in testing such approaches? Is it not obvious how the culture is shifting Internet-ward? Has the Internet proven to be a land where such wild experimentation has won landslides again and again? "Not having the bandwidth" or "it's on our roadmap" are silly responses to this opportunity.
Click the social buttons above or below to share this content with your friends and colleagues.
The opinions and points of view expressed in this article are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated bloggers.