Be sure to read Part One of this series.
The best marketers are coming up with ideas to encourage customers to market their brand to their friends in fun and entertaining ways. According to Nielsen, impressions are 3x the value of paid media as there are few things more valuable than referrals coming from people we know.
Ninety-two percent of people believe in recommendations coming from friends and only 47 percent and 33 percent believe in TV ads and banners, respectively (Nielsen Global Advertising Trust Study).
The easiest way to measure Selfie media vs. Paid media is through Cost Per Engagement. At Socialtyze, we have seen our Selfie and influencer campaigns report CPE rates in the 20 to 30 cent range which is approximately one half to one third of what we see in paid media, not to mention Nielsen’s 3x in value of earned vs. paid.
As for impressions, it’s a little harder to measure, but one way to look at the analysis for Instagram is to tally the average number of friends (843) and use an estimated reach of friends. Tap Influence estimates this number at 35%.
What are Best Practices for Selfie Marketing?
The Idea. Center the selfie around an activity or theme that is simple, fun, shareable and promotes your brand. CPK’s What We Do for Love and