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How does a fifty-seven-year-old retail chain innovate, stay ahead of changing consumer habits and still remain number one in retail? Walmart knows, and I’ve got a story to tell you that may help you understand, too.
With few exceptions, media spending is one of the largest expenses in a client organization. And with any large expense, there is ever-increasing scrutiny to reduce these costs. There is always a good reason to review these expenditures, but often the quickest ways to make reductions are one-time fixes rather than long-term solutions.
Somewhat belatedly, welcome, incoming freshmen of the U.S. House of Representatives. And while we're at it, welcome to the young professionals who are now part of the advertising and media communities.