Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade. The issues I focus on in my subscriber-only commentary are not the typical "social media" and "online/mobile video" challenges, which are extensions of established and well-functioning organizational models. Rather, my Top Ten Issues focus on game-changing realities that every company doing business in the media and advertising industry must recognize and consider in their strategic planning. Next week, Jack Myers Media Business Report will publish revised 2010-2012 Spending Forecasts for Media and Marketing.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.