This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey,rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.
This week, national television sales organizations that are MyersBizNet premium members will receive detailed results from the annual MyersBizNet surveys, which measured the perceptions of 70 national TV sales organizations in seven categories:
Quality sales team & customer service
Provides innovative & creative opportunities
Delivers value for the investment
Quality of content justifies premium pricing
Offers valuable multi-platform digital opportunities
Provides advanced research support & intelligence
Overall performance
Advertiser and agency respondents, who were pre-qualified as doing business and having a relationship with each sales organization, rated those organizations on a one-to-five basis (Market loser to market leader) in each category. Detailed 1-5 ratings and rankings of 23 individual respondent groups are provided based on responsibility, region, demographics, industry category, years in the business and gender. Six reports are being issued:
32 Broadcasting and Leading Entertainment Specialty Networks
5 Specialty Cable Network Sales Organizations
13 Hispanic TV Sales Organizations
6 TV News Sales Organizations
5 TV Sports Sales Organizations
9 National Syndication & Regional TV
The full methodology is included in each report and specific results are available by request to non-network TV MyersBizNet members, including marketers and agencies.