Among broadcast networks, CBS-TV was highest rated. Following are the networks and TV media companies that were rated as market leaders (top-2 box) by 50% or more of the MyersBizNet survey respondents with which they have a relationship. Additional details focused on specific respondent groups (responsibility, region, demo targets, business category, years in business) have been provided to MyersBizNet member companies. For example, among client (advertiser) executives, A&E, CBS-TV and CBS News are perceived significantly more positively. It’s important to state the obvious: many factors enter into the Upfront buying and planning process, with this year’s negotiations being impacted by several new variables, especially game-changing data from multiple sources. The MyersBizNet survey results are used only for guidance and insight into advertisers’ perceptions; much like reading a handicapper’s picks before the horses leave the paddock.
MyersBizNet | |||
2015 Survey of Advertising Executives | |||
Category | Delivers Value for the Investment | TOTAL | |
Percent Rating 4/5 | |||
On 5 Point Scale | |||
Hispanic Networks | Univision | 73.00% | 1 |
Hispanic Networks | NBCU Hispanic- (Telemundo, Mun2) | 72.50% | 2 |
Syndication | Warner Brothers Brand Networks | 67.20% | 3 |
Sports | Turner Sports | 66.90% | 4 |
Cable | ABC Family | 62.80% | 5 |
Syndication | NBC Universal Television (syndication) | 62.40% | 6 |
Sports & News | NBCU Live Group-(Sports/News) | 62.20% | 7 |
Cinema | NCM (National Cinemedia) / Screenvision | 61.50% | 8 |
Syndication | 20th Television | 61.00% | 9 |
Cable | Viacom Music & Entertainment Marketing Group | 60.30% | 10 |
Cable | Turner Young Adults (truTV, Adult Swim & Cartoon Network) | 59.00% | 11 |
Cable | AMC/WE/IFC | 58.90% | 12 |
Sports | CBS Sports | 58.20% | 13 |
Cable | Nickelodeon Kids & Family Group | 58.10% | 14 |
Broadcast | CBS-TV | 56.50% | 15 |
Syndication | CBS Syndication/Paramount Pictures | 56.40% | 16 |
Cable | Disney Media (Disney Channel, Disney XD & Disney Junior) | 56.00% | 17T |
Sports | ESPN Customer Marketing & Sales | 56.00% | 17T |
Syndication | Disney*ABC Domestic Television | 55.60% | 19 |
Cable | A & E | 55.10% | 20 |
Cable | Turner Entertainment Sales (TBS/TNT) | 54.70% | 21 |
Digital (TV Content) | Hulu | 54.60% | 22 |
Broadcast | ABC-TV | 54.40% | 23 |
Cable | Discovery Channel | 52.70% | 24 |
Syndication | Sony Pictures Television | 52.10% | 25 |
Cable | BBC America | 51.80% | 26T |
Cable | Crown Media (Hallmark Channel) | 51.80% | 26T |
Cable | History Channel | 51.60% | 28T |
Cable | ID - Investigation Discovery | 51.60% | 28T |
Cable | Scripps (Travel Channel & GAC) | 51.50% | 30T |
News | ABC News | 51.50% | 30T |
Broadcast | ION Media Networks | 50.00% | 32 |
Source: MyersBizNet Survey of Advertising Executives conducted first quarter, 2015. Detailed results and methodology are available by request to MyersBizNet member companies. © Contents copyright MyersBizNet Inc 2015. | |||