Mindshare is reporting from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At Wednesday's PopSugar NewFronts event, Janet Levine (Managing Director, Invention Studio) shares her takeaways for brands and marketers, exploring the publisher’s push towards co-creation and adaptive content (and how that fits in with Mindshare’s Planning for Agility process).
Check out the other NewFront videos that we're bringing your way this week at our Culture Vulture blog here at MediaVillage.com. For more content visit MindshareInTheLoop.com.
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