Television is more relevant than ever, according to Dunham and Micek. Both agreed that media and marketers need to broaden their definition of TV because consumers are platform agnostic. They will seek out quality content on every platform.
Dunham said, “I think the term television will always be there…It’s really the concept of sit back, relax, watch. To me, it will always be there as long as there’s really good content.” If you think younger generations aren’t watching television as much, Dunham may disagree with you. Watch here. Dunham also discusses how to find mass reach in a fragmented market, OTT, on-demand and the advantages of taking risks on what might become the next big binge-worthy show here.
“If we broaden the definition of television to mean great content, it’s always going to be there,” Micek agreed. Click here for Micek’s insights on how Hyatt recognizes consumer demand for television across platforms – including live TV, on-demand, and access to their own content via mobile devices while traveling.
Watch more of this engaging exchange here and view all the round table discussions with senior industry executives at www.LegendsLeaders.org.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
A Seat at the Table: Season 2 of Legends & Leaders Videos with Jack Myers
Click the social buttons above or below to share this story with your friends and colleagues.
The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.