Why Are We Stuck? A VMLY&R Case Study (VIDEO)

By From Advocacy to Activism Archives
Cover image for  article: Why Are We Stuck? A VMLY&R Case Study (VIDEO)

Last month, Dr. Jason Chambers and I gave a joint talk at Klick Health in Toronto. While his portion laid out the history of racism in advertising to explain "How We Got Here," my half asked, "Why Are We Stuck?" To answer the question, I used VMLY&R as a case study to show how even the most well-meaning agency can still reproduce racial hierarchies from the Mad Men era. My remarks expanded the analysis of two previous columns here at MediaVillage (The White Agency Handbook and America's Navy: Forged by a Sea of … Whiteness) by taking a closer look at VMLY&R's current leadership structure and Y&R's checkered past. I concluded that anyone serious about dismantling white mediocrity in advertising should avoid "culture fits" with previous experience and instead seek to hire and promote more "culture adds" with promise and potential. See video of my talk above.

Click the social buttons above or below to share this content with your friends and colleagues.

The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.

Copyright ©2024 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Use and Privacy Policy.