On February 15th, Walter Geer, Executive Creative Director of Experience Design at VMLY&R, used Instagram Live to hold Gary V accountable for breaking his promise to hire two Black executives to VaynerMedia's C-suite. Three months later, Geer aimed his calling out technique inward by putting his own company's CEO, Jon Cook, on the spot. The result was a candid public conversation that deserves a closer look. For a quick refresher, I've edited together some of the most interesting moments. See the video and transcript, followed by my analysis, below.
The White Agency Handbook
![The White Agency Handbook](/media/articles/books-vector_zJOb-gP__Lstoryblocks.jpg.550x380_q85_box-135%2C150%2C3000%2C2139_crop.jpg.webp)