Arnold + Havas Media Boston CEO George Sargent on Blending Media and Creative (VIDEO)

Here is your latest episode of DPAA Short Connects, the video news and interview series that takes you into the hearts, minds and decision-making of today's business leaders. Barry Frey, DPAA's CEO sits down with George Sargent, CEO of Arnold + Havas Media Boston. Sargent talks about the blending of media and creative and why it's important today, and meaningful media delivering for clients.

He further talks about the benefits and future growth directions for OOH. We hope you enjoy this episode of DPAA Short Connects.

Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.

 

Barry Frey

As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space.  DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo… read more