Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The
All the headlines tell us that consultancies are disrupting the traditional agency business. But unlike others Deloitte Digital, founded in 1999, is built on a solid foundation of creativity. Last year its creative arm Heat won the John Hancock creative business after three decades at Hill Holiday. With $4 billion in revenue, Ad Age ranks Deloitte Digital as one of the world’s top 10 agencies. At the helm of creativity and experience is Alicia Hatch, their rock star CMO. DPAA President and CEO Barry Frey recently caught up with Alicia for a brief interview and a look at her upcoming talk at the Video Everywhere Summit on October 30. (Frey also interviewed LUMA Partners CEO Terry Kawaja and author Ken Auletta, who will also speak at the summit.)
We’ve all seen and “borrowed” the now-famous Lumascapes. The orderly arrangement of clients to publishers from left to right with all the players in between clearly marked and noted in their own categories. But that’s where familiarity ends for most of us. In fact, LUMA Partners is a successful investment bank and its CEO Terry Kawaja is a prolific speaker on topics affecting the marketing, media and advertising businesses. DPAA President and CEO Barry Frey caught up with Terry for a quick look at LUMA Partners and what he’ll be addressing at the Video Everywhere Summit on October 30. (Frey also interviewed Deloitte Digital CMO Alicia Hatch and author Ken Auletta, who will also speak at the summit.)