Advertising Economy Historical Comparisons: 2009/10, 2020/21, 2025/26

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Republished from The Myers Report 2025-2026 Marketing, Advertising & Media Economic Report, 75-pages of detailed economic data, forecasts, trends, opportunities, and future dynamics driving media budget allocation and growth opportunities. Available at www.myersreports.com to Myers Report subscribers and for purchase.

The Upfront market, once a bastion of stability, is now a contested space. Buyers are willing to commit -- but only on their own terms, and only when supported by data that suggests the investment will deliver. Sellers, meanwhile, must adapt to these new realities or risk being left behind, as happened in previous cycles.

Jack Myers

With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates … read more