Whitepapers list

Influencer Marketing White Paper

Strategic Insights in an Age of Disruption -- As the value of traditional marketing and advertising resources erode, our members explore non-traditional solutions and challenge the status quo. Together, they share ideas that reduce risk and optimize opportunities for successful marketing, media partnerships, data and analytics advances, innovation, customer engagement and commerce.
$95.00 Buy

The Myers Report Leadership Report: Survey of Advertisers and Agency Executives on Media Company Relationships and Value, 2019

The Myers Report Leadership Report: Survey of Advertisers and Agency Executives on Media Company Relationships and Value, 2019
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Disney+ Investor announcement

Disney+ Investor announcement, we have condensed the 210-page presentation down to the most pertinent 77 slides.

Apple Poisons Netflix -- Needham & Company

Download the full report here.

2019 Ad Trends Report from Catch&Release

The Incredible Journey Back to Authentic Storytelling

Media Brand Futures Report: Agency and Advertiser Executives Assess Vitality of Media Brands

Member companies can download the report here. If you are having sign-in issues, please contact maryann@myersbiznet.com
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MediaVillage Media Brand Equity Study - Executive Summary

Member clients can download this executive summary for free. Problems? Please contact Maryann@mediavillage.com
Only paid members have access to this Whitepaper
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MediaVillage 2018 Media Brand Equity Study

Member clients can download the report for free. Having trouble? Contact maryann@mediavillage.com
Only paid members have access to this Whitepaper
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MediaVillage Upfront/NewFront Research

Member clients can download the report for free. Having trouble? Contact maryann@mediavillage.com
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MediaVillage Addressable TV Report 2018

Member clients can download the report for free. Having trouble? Contact maryann@mediavillage.com
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The Partner Theater

Click to download The Partner Theater - Naming Deck

Gen Z in the Workplace

Download the report now -- Gen Z in the Workplace.

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email maryann@myersbiznet.com.
$4,950.00 Buy

The Future of Media: an Epic Battle

Download the full PDF version of The Future of Media, An Epic Battle by Laura Martin and Dan Medina of Needham & Co. here. It is available MediaVillage subscribers. Enter your password or register at the site.

Group M’s “State of Video” Report.

Download Now: Group M’s first “State of Video” Report.

Advancing Diversity Underwriting

Download your underwriting form

Advancing Diversity Honors Event

Download the details

4th Annual 1st Five Summer Intern Experience Overview

Download the 4th Annual 1st Five Summer Intern Experience Overview

1stFive Experience Overview

Download the 1stFive Experience Overview.

RITZ Tasty Sales Impact

Download the Full Case Study.

State of Digital Media 2017

State of Digital Media 2017 from LUMA Partners

Blockchain Technology's Impact on Media Buying and Selling-whitepaper

Blockchain Technology's Impact on Media Buying and Selling by Jack Myers

Commentaries from 2002 and 2003

Read Jack's original commentaries from 7/24/02 and 7/27/03

A Short History of the Upfront By Erwin Ephron

The late Erwin Ephron, a true industry legend and giant, wrote "A Short History of the Upfront" in 2003. Download it here.

Infograph from COMvergence

Infograph from COMvergence showing the main highlights of 2016 (related to the media agency organizations of the big six holdings).

Current Legends & Leaders

Current Legends & Leaders

Interaction 2017 from GroupM

Download GroupM's Interaction 2017 report published every year. It is an overview of the state of digital marketing and its implications for advertisers.

ANA E-Commerce Survey Report

New ANA Study Shows Digital Transactions Driving Incremental Sales

2016-2018 Jack Myers TomorrowToday Spending Forecast

This exclusive 2016-2018 Spending Forecast from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies.
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2010-2020 Jack Myers TomorrowToday Spending Forecast

This exclusive historical spending forecast from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies.
Only paid members have access to this Whitepaper
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2000-2020 Jack Myers TomorrowToday Spending Forecast

This exclusive Historical Spending Forecast from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies.
Only paid members have access to this Whitepaper
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Blockchain Technology's Impact on Media Buying and Selling-whitepaper

An exclusive whitepaper from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies. In this report we explore why, when and how Blockchain Technology will impact the media buying and selling business.

People-based Marketing: How a Change in Planning & Buying Protocols Can Maximize the Value of Your Media Investment

The idea of people-based marketing as is as simple as it is powerful; it's the ability to target particular ads to specific individuals, based on their unique behaviors, demographics and brand relationships.

Nielsen Total Audience Report Q2.2016

Download the new Total Audience Report from Nielsen.

Cord Cutting - What's Really Going On

Download NCC's whitepaper Cord Cutting - What's Really Going On

State of the Media Audio Today

Download Nielsen's new report: State of the Media Audio Today

2016-2017 Upfrpont CPM Report

MyersBizNet 2017/2017 Upfront Cost-Per-Thousand Inflation & Volume Report
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Future of TV - Needham & Co.

Click to download a free whitepaper from Needham & Company's Laura Martin, analyzing the current state of technology, consumer adoption, and economics in the TV ecosystem

Today's Auto Shoppers

Today's Auto Shoppers: How they Research and why trust is so essential in winning them over

SMI-ARF presentation 2016

SMI - ARF presentation 2016

NCC Media Targeting Hispanic Consumers on Every Screen and Top 20 Hispanic Market Profiles

NCC Media Targeting Hispanic Consumers on Every Screen and Top 20 Hispanic Market Profiles

Evolution of a Market – Impressions to People

Evolution of a Market – Impressions to People

Developing an Effective PMP Strategy

"Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.

Evolutions of a Market – Impressions to People (Part 1)

Evolutions of a Market – Impressions to People (Part 1)

Top 20 Competitive Rankings Report

Top 20 Competitive Rankings Report

Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast

Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast

MyersBizNet 2015 - 2020 Hispanic Long-Term Advertising Spending Forecast

MyersBizNet 2015 - 2020 Hispanic Long-Term Advertising Spending Forecast

2016-2020 MyerBizNet Spending Forecast

2016-2020 forecast

2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media

2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media

2015-2020 MyersBizNet Forecast Digital Advertising and Legacay Media

2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media

2015-2016 MyersBizNet Spending Forecast

2015-2016 MyersBizNet Spending Forecast
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Five Future Looking Trends

Five future trends

Path to Purchase

A+E Path to Purchase

Post Holiday Blues

A+E Post Holiday Blues

Video Everywhere

A+E Video Everywhere

Final MyersBizNet TomorrowToday 2000-2020 Annual Ad Spending Data and Forecast 2015a

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2000-2020

A+E Anticipating What's Next

A+E Networks has published a detailed white paper providing insights on the many implications and opportunities for marketers across the IoT ecosystem.

2015-16 MyersBizNet Upfront Final

2015/2016 Upfront Spending