The annual migration to New York for the NewFronts and Upfronts does make a positive impact, according to The Myers Report 2019 Upfronts/NewFronts Study. A full 75 percent of respondents agree that both the Upfronts and NewFronts provide important business solutions. Even so, about 70 percent think that the related media buying process is outdated — and a significant number of respondents confirmed that fewer clients made the trek to the events this year.
Jeff Minsky
Jeff Minsky is Vice President AI and Marketing Futures, Association of National Advertisers (ANA). He is a multi-award-winning advertising and digital media pioneer, innovator, strategist and respected media technologist. Jeff is one of only a handful in the… read more