Barry Frey Chats with Ann G. Rubin of IBM

Barry Frey:  What media do you consume on a daily basis?

Ann Rubin:  I watch morning TV news (CNBC), plus digital news sites such as Wall Street Journal, New York Times and CNN.  Plus, I track social media (Twitter, Instagram) and sites like the Skimm and Quartz.

Frey:  What are the biggest changes you foresee in the world of brand marketing over the next few years?

Rubin:  I see the increased need for personalization and the greater need for B2B companies to act like B2C companies in terms of ease of use, speed, access and transparency.

Frey:  What's on the horizon for IBM?

Rubin:  We have some interesting branded content programs on the horizon -- two that I'll be able to talk about by the time the Summit rolls around!

Frey:  Are you utilizing digital out-of-home and, if so, how?

Rubin:  Yes, in airports for "event surround."  Also in high-impact places like Times Square for brand campaigns.  We are working on some new digital OOH using Watson for increased real-time personalization.

Frey:  What is your favorite recently downloaded app?

Rubin:  Most recently it's White Noise.  I love the wave, and it's great for traveling!  Another one I just downloaded is Out of the Line, which secures your place in line at certain tourist attractions and tells you when to arrive.  And of course, I enjoy the U.S. Open app.  The IBM Cloud brings the U.S. Open app to fans around the world so they can individualize their experience with real-time data and insights.

Frey:  Tell us a bit about your upcoming speaking appearance at the Video Everywhere Summit.

Rubin:  I will talk about how IBM is enabling a broad audience to understand and experience Watson.

Frey:  What is your favorite television show?

Rubin:  Game of Thrones. It's not even my favorite genre but I'm hooked.

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Barry Frey

As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space.  DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It ... read more