Best of 2019 Series: Dentsu Aegis on Future Tech, Magical Customer Experiences, and Audacious Transformation
Sometimes the workday picks up and you miss out on reading the off-the-charts popular articles that publish while you were swamped with meetings. No worries — we've got you covered. In our "Best of 2019" series, we recap the top member and topic-specific content, so you can see what you might have missed. In today's edition, we look back on MediaVillage's top stories from across the Dentsu Aegis Network.
Mcgarrybowen's Chief Strategist on Drones, Data, and Diving Boards for Brands
In Episode 41 of Insider InSites, E.B. Moss learned why mcgarrybowen's global chief strategic officer, Jennifer Zimmerman, does crossword puzzles religiously and, more important, about the genesis of the agency's Big Organizing Idea platform, which sparked new creative for American Express and drone-dropping hotdogs for Oscar Mayer. Tune in to Zimmerman's career journey here.
Dentsu Aegis Network's Video Innovation Council: Mastering the Velocity of the Video Revolution
The business of storytelling is about visceral emotions, and "nothing captures emotion and builds connection better than the sight, sound and motion of video," according to Maggie Zhang, senior vice president, video research and insights at Dentsu Aegis Network. The world of video has become increasingly complex, creating innovative breakthroughs for brands to connect and communicate with consumers in brand new ways. Learn about Dentsu's video revolution.
Rent the Runway and Glossier on Crafting Magical Customer Experiences
The line snaking down about four flights of stairs was a clear indication that Advertising Week attendees were keen to learn the strategies behind Rent the Runway's and Glossier's continued successes. Those strategies boil down to two simple, yet expansive feats: listening to customers and creating magical experiences. Get more details on their strategies here.
The Ambidextrous CMO: Dentsu Aegis Network on Balancing Short-Term Goals with Audacious Transformation
It has never been a better time to be a chief marketing officer. The opportunity to drive both short-term business growth and long-term innovation through creativity, data, technology, customer experience and brand purpose underlies the most ambitious marketing agendas globally. Or does it? The Dentsu Aegis Network Global CMO Survey reminds us that the plight of the CMO is reminiscent of Dickens' sentiment, "It was the best of times, it was the worst of times." Read about the results.
M1's Tim Spengler on Powering Up People-Based Marketing
In a conversation that touched on just about every hot-button that the advertising industry is currently facing, Tim Spengler showed he's not only a people-person, but a people-based data person. Tim is currently president of M1, Dentsu Aegis Network's 100 percent people-based insights, planning, activation, and measurement platform. Read the full interview here.
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