The line snaking down about four flights of stairs was a clear indication that Advertising Week attendees were keen to learn the strategies behind Rent the Runway’s and Glossier’s continued successes. Those strategies boil down to two simple, yet expansive feats: listening to customers and creating magical experiences.
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Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory Council. She also serves on the Marketing Advisory Board for Baruch Universi… read more
