From the early black and white flickering images by the Lumière brothers to the demanding fans of Game of Thrones, the business of storytelling is about visceral emotions, and "nothing captures emotion and builds connection better than the sight, sound and motion of video," according to Maggie Zhang, Senior Vice President, Video Research & Insights at Dentsu Aegis Network (DAN). The world of video has become increasingly complex, creating innovative breakthroughs for brands to connect and communicate with consumers in brand new ways. This rapid pace of disruption requires ninja-like focus to cut through the ever-expanding labyrinth of technologies and new players on the one hand and the unrelenting appetite for content from discerning audiences on the other.
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