Ears on Tim McNeal: Walt Disney Television Exec Discusses Diversity

When MediaVillage hosts its third Advancing Diversity Hall of Honors on January 8 at CES, the advertising and media community will have an opportunity to join hands in solidarity and support of diversity, inclusion, and action.Leading into that event, each of our 2020 inductees has shared the strategies and best practices they have used to accelerate the move from advocacy to activism. In this installment — with its companion podcast episode — Ginger Conlon, editor-in-chief, and E.B. Moss, head of content strategy for MediaVillage, shine a spotlight on Tim McNeal, vice president, creative talent development and inclusion, for Walt Disney Television.

McNeal is empowered to expand Disney's pool of diverse creative talent and champion their careers companywide. As a former programming executive, he brings a unique understanding of the inherent challenges and best practices required for solving for diversity and inclusion (D&I) within the entertainment industry, where women and people of color are significantly underrepresented. McNeal is a champion of otherness and a "gatekeeper" encouraged to infuse the creative talent pipeline with qualified, diverse candidates. His strategies have yielded powerful results.

The following is an abridged version of the deep-dive conversation. Listen here to the full interview. Subscribe or listen to the Advancing Diversity Podcast on> Apple Podcasts, Stitcher or watch on YouTube or listen to the entire podcast here.

E.B. Moss: What's your diversity and inclusion mission at Walt Disney Television?

Tim McNeal: My remit includes the company's Television Writing and Directing Programs, the National Latino Media Council, and more. I'm also the primary liaison for Walt Disney Television's diversity-related coalitions, nonprofit arts institutions, and entertainment industry guilds.

On a grand scale, it is to impact the content and programming that Walt Disney Television produces to ensure they are inclusive and reflective of the real world. On a more granular scale, it's about talent development and closing the gap for diverse creatives in this space, so they can connect to jobs within our company.

Ginger Conlon: What was the genesis of your current talent development strategy?

McNeal: When I arrived at Walt Disney Television in 2006 ... I saw that the talent development team was engaged in career development, which is educating people on what it [takes] to have a career in this business. Coming from my background as a creative executive working with diverse talent, I knew that there was a vast population available with the skill set to write, produce, and direct programming … yet, they weren't connecting to our job opportunities. So, the first thing I did was shift our focus to staffing; this act transformed the landscape as it allowed us to identify qualified candidates within our professional development pipeline who we may have otherwise missed.

Conlon: What ignited your career direction?

McNeal: When I was a little kid, I saw a movie called The Idolmaker … I knew at that moment that I wanted to work in the entertainment business. I embraced the idea of being the person behind the scenes that propped others up to go after their dreams. That's what drew me to Hollywood.

My career took off when I became … one of five people of color in the agency talent representation business in the 1990s. Almost every person of color came through my office at one point or another.

Next … at WB Network … I became the highest-ranked African American male in programming at the time. It gave [the] ability to empower people who I believed had a voice or a unique perspective that should be shared. My subsequent move to Walt Disney Television allows me to impact the lives of many diverse talents in the creative realm.

Mary Ellen Holden

Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic sk… read more