When his five-year-old son asked about what he does at work, Tyler Moody's answer was simple: "I help people make radio shows you listen to on your phone ... and help our company put commercials in those shows." However, as the Vice President of WarnerMedia Podcast Network, Tyler's job is anything but simple. Kindergarten-level explanation aside, in this not-so-simplistic podcast episode of Insider InSites "Alli on Audio" columnist Alli Romano joined me to ask Moody about the intricacies of his work and his thumbprint on the evolution of a podcast network that spans Conan O'Brien to CNN. We talked about the unique challenges of building an audio division within a video-driven company, along with the great cross-promotion opportunities that offers.
The year is 2018. March 8, to be precise. International Women's Day is coming to a close, and two colleagues are approaching Michael Quigley in the TBS and TNT Atlanta offices. "You know, this International Women's Day is ending," they told the Executive Vice President of Commercial Operations, Content Strategy and Monetization. "But we think there's a way next year to showcase all the women's voices and perspectives we've got on our networks all year round, in front of and behind the camera."
Every year around this time in March, Donna Speciale, President of Ad Sales for WarnerMedia, brings together her salespeople, to share with them the latest priorities from the brand teams and how they will go to market, all to rally them into the Upfront season.