When Advertisers Took a Stand: The Untold Story Behind the White House Forum on Children's Television
How Jack Myers Helped Bring Madison Avenue to Washington and Why His 1996 Message About Children’s Television and PBS Matters More Than Ever Today. A Myers Report Back-to-the Future Feature
Audio Steadies, Print Declines, and Out-of-Home Surges: The Myers Report Forecasts Shifting Ad Market Dynamics for 2026
The Myers Report 2025-2026 forecast for audio, print-originated, and out-of-home (OOH) advertising highlights the divergent paths these sectors are navigating in a fast-evolving media economy. Audio continues its steady evolution, with modest 2.1% growth fueled by the resilience of streaming and podcasts, even as terrestrial radio gradually declines. Dynamic innovations such as programmatic audio and voice-activated ad tech are keeping the medium relevant, particularly in finance and healthcare sectors.
Nielsen Introduces Persons-Based Advanced Audiences
The first concept of advanced audiences involving actual data was introduced by the head of research at Doyle Dane Bernbach in the early 1960s. His name was Norton Garfinkle. He argued that advertising strategists ought to be targeting people based on their product and brand usage characteristics, not on their demographic characteristics. So he left DDB and created a company called Brand Rating Index that everyone called BRI. I wound up becoming EVP of BRI.
Why CMOs Must Champion Brand as a Business Asset
In today’s high-stakes climate, where volatility has become the norm and growth doesn’t come easily, Chief Marketing Officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight and it’s time we start treating them as such.
AdDaptive Intelligence Expands AI Advertising Capabilities to Help Brands and Agencies Reach High-Value Audiences With Unrivaled Precision
AdDaptive Intelligence, the leader in account-based advertising and analytics, has announced the expansion of its AI-powered advertising platform, reinforcing its commitment to helping B2B brands reach high-value audiences with efficiency, scale and measurable ROI. Leveraging 15 years of experience and thousands of successful campaigns for more than 500 brands -- including 40% of the Fortune 100 -- AdDaptive is launching a game-changing solution. It blends proven expertise with cutting-edge technology while disrupting traditional pricing with a flexible, consumption-based model.
Bridge the AI Trust Gap Through Inclusive Innovation
AI is reshaping industries, from healthcare to marketing, yet the gap between AI’s capabilities and consumer trust remains a defining challenge. Caregivers -- individuals caring for a loved one -- represent an emerging group with notably higher trust in AI, suggesting a shift toward purpose-driven engagement with technology.
To Mix or Not to Mix? MAGNA and Snap Team Up to Answer the Question for Brands on Skippable VS. Non-Skippable Ads
Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest and preference. MAGNA, the media intelligence unit of IPG Mediabrands, collaborated with Snap on experimental design testing and user surveys to understand the impact of using skippable and non-skippable independently versus combined.
MadTech Unveils MadConnect for Agentic Marketing and Advetising
MadTech has announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first infrastructure layer purpose-built to enable intelligent agents to operate across platforms. With native support for Model-Context Protocols (MCPs), MadConnect transforms large language models (LLMs) -- including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, sync audiences, optimize media spend, and generate insights with speed, security, and confidence. Agents built by MadTech, developed in-house, or created by third parties all run natively on MadConnect, creating the essential operational layer that unifies AI, LLMs, and the fragmented AdTech and MarTech landscape.
Navigating the Future of Creativity: Winterberry Group’s "Demystifying Creative Intelligence"
Winterberry Group’s latest report, Demystifying Creative Intelligence: Enhancing Marketing Effectiveness at the Intersection of Media, Audience and Creative, is both timely and essential. As artificial intelligence continues to redefine the boundaries of creative enterprise, this report offers a structured and forward-thinking analysis on how AI is reshaping creativity, intelligence, and ultimately, marketing effectiveness. For advertising professionals and anyone charting the evolving relationship between human creativity and machine intelligence, this study is a critical resource.
Creativity Unleashed: Getting Comfortable with Generative AI - Beginner’s Guide
In this fourth excerpt from “Creativity Unleashed How AI Can Supercharge Your Ideas”, Jack Myers invites readers to reimagine their relationship with artificial intelligence -- not as a rival to human creativity, but as a powerful collaborator. This practical and inspiring chapter, “Getting Comfortable: Beginner’s Guide,” showcases how writers, artists, musicians, marketers, and educators can harness AI to break through creative blocks, generate fresh ideas, and elevate their unique voice. Whether you're a curious beginner or a seasoned creator, this guide offers hands-on strategies to make AI your co-creator -- and your secret creative advantage.
Cannes Lions AI Strategic Blueprint: Singularity of Creative and Media
The following commentary is excerpted from The Myers Report 75-page 2025/2026 Advertising Economic Analysis, Media Financial Forecast, and Upfront/Newfront Overview. The Fusion of Media and Creative Strategy
MadTech Launches Centre of Excellence to Drive Innovation in Commerce Media
NEW YORK--(BUSINESS WIRE)--MadTech, the leader in Data Connection Automation, today announced the launch of its Centre of Excellence (CoE) for Commerce Media to help retailers and other businesses eliminate the technical barriers to launching profitable media networks, and enable brands to optimize their commerce media and technology investments. Led by industry veteran Lynn Rupprecht, the CoE includes a global team of data scientists, strategists, and technologists with deep experience across the commerce, AdTech, and MarTech ecosystems.
From 1992: 15 Timeless Strategies That Still Shape Media and Marketing"
#2 in The Myers Report Back to the Future Series Originally Published Winter 1991–1992 | Reimagined for 2025
Investor Commentary: Navigating Media’s Strategic Crossroads in the Attention Economy
We are witnessing the rapid and irreversible shift of consumer attention toward global streaming platforms, digital-first content, and interactive environments like gaming and social media. Traditional broadcast and cable networks are facing acute challenges in sustaining viewership and monetization, with forecasts suggesting a 12–14% year-over-year decline in linear television audiences -- even in an Olympic year. This erosion is not cyclical; it’s systemic.
What Makes Television So Powerful?
NBC published a study in 1953 called “Why Sales Come in Waves” which reported that cans were flying off the shelves in response to ads appearing on TV. The timing of these sales spurts made it obvious that Campbell Soup’s sponsorships (The Campbell Playhouse, Lassie, The Donna Reed Show, Peter Pan) had immediate spiking effects on sales.
The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health
The Ad Council, Huntsman Mental Health Foundation and Amazon Ads have collaborated to launch “The Mind Set,” an interactive experience designed to show audiences how taking care of their mental health can help them reach their goals. As part of the “Love, Your Mind” campaign, “The Mind Set” leverages the stories of three inspiring athletes – Skylar Diggins, Laurie Hernandez and Chaunté Lowe – in national public service advertisements (PSAs) and a new online experience, YourMindIsTheMVP.com.
About That with Carl Mayer: Tess Erickson & the Connected Video Spring 2025 Report (Episode 9)
In this episode, Carl Mayer sits down with Tess Erickson, Director, Strategy and Research at Involved Media, to discuss the results from the recent Connected Audience Spring 2025 Report on Connected Video and how it compares to earlier reports.
Why Brand Marketing Matters: Five Takeaways from “The Multiplier Effect”
At this month’s ANA Brand Masters Conference, “The Multiplier Effect,” a newly released report from WARC and a coalition of marketing effectiveness experts, made a case for why rebalancing brand and performance marketing is a marketer’s imperative. Ann Marie Kerwin, Americas editor for WARC, shared a compelling case for why brand-building isn’t a luxury; it’s essential for business growth.
Vision of Our Collective Future: Jack Myers in Conversation with Global Futurist David Houle (Video)
In a compelling new episode of Profiles in Leadership, MediaVillage founder and media ecologist Jack Myers welcomes globally recognized futurist and bestselling author David Houle to the University of Arizona campus for a conversation that challenges viewers to rethink how they perceive intelligence, education, and humanity’s collective role in shaping the future. The 12-minute interview, available at MediaVillage.org, LegendsLeaders.org, YouTube, and all major podcast platforms, delivers a fast-paced and thought-provoking dialogue designed to inspire leaders and learners across industries.
Reshaping the Media and Advertising Industry: Insights from May 2025’s Top Performing Content
As the media and advertising industries navigate a dynamic and rapidly evolving landscape, the articles that captured the most attention on MediaVillage.org in May 2025 offer a clear lens into the priorities and anxieties of industry leaders. Drawing from thousands of views and email engagements, these twenty top articles reveal key themes, spotlight recurring challenges, and highlight where opportunity lies.