At this month’s ANA Brand Masters Conference, “The Multiplier Effect,” a newly released report from WARC and a coalition of marketing effectiveness experts, made a case for why rebalancing brand and performance marketing is a marketer’s imperative. Ann Marie Kerwin, Americas editor for WARC, shared a compelling case for why brand-building isn’t a luxury; it’s essential for business growth.
Why Brand Marketing Matters: Five Takeaways from “The Multiplier Effect”
