Marketing with Confidence: How the 2025 ANA Impact Pulse (Formerly the Response Rate Report) Helps Brands Make Smarter, Faster Decisions
Quick Win: Download the 2025 ANA Impact Pulse, your ready‑made directional benchmark for the next budget meeting.
Why You Have More Power Than Ever Over Your Financial Advisor
In today’s investing world, things are changing - and fast. If you work with a financial advisor or are thinking about hiring one, here’s something important to know: you have more power in the relationship than you might think. In fact, many advisors need you more than you need them.
Why Advertisers Continue to Win with Sports
In an industry shaped by fragmentation and fierce competition for attention, sports remain the rare unifying force. They bring people together across age groups, screens, and formats -- and offer something increasingly hard for advertisers to find: a large, live, engaged audience. Looking back on 2024, it’s clear that sports advertising is evolving alongside its audiences.
HISTORY’s Moment in Media: The Wedding of the Century -- Lady Diana and Prince Charles
The engagement ring was a 12-carat sapphire surrounded by 14 solitaire diamonds. The wedding dress had a 25-foot-long train and was embroidered with 10,000 pearls. The veil used 153 yards of tulle. And there were 27 wedding cakes.
CBS Cancels Colbert (And That's Not All)
"Cancel culture has gone too far!" Stephen Colbert declared last night at the start of CBS' Late Show with Stephen Colbert. Now that's truthiness!
The Tao of Building: A Human-Centered Expansion of Ezra Klein’s “Abundance”
Ezra Klein’s Abundance arrives like a gust of long-awaited optimism: a resounding call for liberals to stop hoarding scarcity and start building the future. He and Derek Thompson rightly identify the quiet paralysis of progressive politics -- mired in good intentions, gridlocked by bureaucracy, and burdened by the myth that process alone can deliver equity. Abundance dares to challenge this, arguing for a new progressive ethos rooted in supply-side thinking, infrastructure, and visionary ambition. It is bold, timely, and essential reading.
Trusted Intelligence for Media, Marketing, and Leadership Moves to Substack
The Myers Report has evolved into a multi-dimensional Substack platform -- expanding beyond our legacy of subscriber-only economic forecasts to include a full spectrum of insight, commentary, and leadership content designed for professionals navigating the most transformative period in the business landscape since the invention of television.
The Invisible Friction in CTV Buying Today: Spectrum Reach Panel Tackles CTV’s Toughest Questions at Cannes
“If you’re buying direct from a large MVPD or streaming service that has a high-quality, authenticated user base, you’re buying against gold standard data - and everything else is essentially probabilistic…” -- John Watts, Managing Director, CIMM
A Nike AI Collaborative Project – Bringing It All Together
This excerpt from Creativity Unleashed: How AI Can Supercharge Your Ideas explores Nike’s Flyprint project to understand how AI can drive the entire creative process and how AI can become a true creative partner, shifting from passive tool to active teammate. Jack Myers offers practical guidance on building hybrid teams where human imagination and AI’s speed and insights combine to drive innovation. The full 350-page tutorial is packed with tools, tips, and exercises, available now in softback ($37) and eBook ($2.99) at Amazon. Step into the future of creative collaboration. Amazon.com: Creativity Unleashed How AI Can Supercharge Your Ideas: Practical Tips, Tools & Ideas for Everyone eBook: Myers, Jack: Kindle Store
Back to the Future: Revisiting Erwin Ephron’s 1999 Blueprint for Advertising Accountability
In November 1999, Erwin Ephron -- widely regarded as the “father of modern media planning” -- prepared a Special Report for The Myers Report that remains startlingly prescient. With his signature clarity and provocative insights, Ephron dissected the advertising industry’s ongoing struggle to measure effectiveness, forecasting challenges that persist into the AI-dominated media landscape of 2025. His call for accountability, precision, and realism in how we assess advertising performance rings louder today than ever before.
The Urgency of Now: How Sellers, Agencies, and Brands Must Lead Through AI Disruption (White Paper #12)
The Myers Report’s July 2025 White Paper Offers Actionable Real-Time Strategies for Media and Brand Leaders Navigating the Future of Marketing and Advertising.
Breakthrough in the Control of Excess and Insufficient Frequency
In the 90s my company Next Century Media invented addressable commercials and TV Big Data (BD), winning a technology Emmy®. Our system Opti*Mark was deployed by John Malone’s TCI, the largest MVPD in the world at the time, with John Hendricks’ Your Choice TV, as well as by BellSouth and other MVPDs. We warned the television industry that it was essential to shift to addressability, interactivity, and BD measurability, because digital was coming to take away the business using exactly those three things. Our plan was to amalgamate all inventory through one delivery system so as to be able to control frequency at a campaign level. We called that idea “frequency capping”.
Addressable, Programmatic, and the Power of Multiscreen TV: Comcast Advertising on Election Ad Trends
As political campaigns prepare for the 2025 elections and beyond, Comcast Advertising has released its Winning Strategies: Advertising Lessons from the 2024 Election Cycle report, offering a data-driven look at how advertisers can successfully reach voters in a changing media landscape. Sarah Fuller, Senior Director of Government and Advocacy at Comcast Advertising, unpacked key takeaways from the report and reflected on how political advertisers can build smarter, more impactful campaigns.
Leading in the Age of Co-Intelligence: Jack Myers on the No Brainer Podcast
Why The Tao of Leadership -- and the future of leadership itself -- is anything but a no-brainer 🎧 Listen now: https://nobrainerpodcast.com/jack-myers/
The Ad Council Announces Disney’s Rita Ferro as Board Chair
Rita Ferro, President of Global Advertising for The Walt Disney Company has been named Chair of the Ad Council’s Board of Directors. She succeeds Tara Walpert Levy, Vice President, Americas at YouTube.
MadTech Rebrands as MadConnect and Defines A New Category: The Intelligent Connectivity Layer (ICL)
MadTech today announced its official rebrand to MadConnect, underscoring its evolution into the industry’s Intelligent Connectivity Layer (ICL), powering the future of agentic marketing and advertising. With organizations under intense competitive pressure, and burdened by fragmented tech stacks, rising operational complexity, and the urgent need for AI integration, MadConnect has become the de facto industry standard for transforming how MarTech and AdTech systems connect, automate, and scale in hours rather than months or years. A significant part of the rebrand is that MadTech product and data consulting services are now MadConnect Professional Services, and support clients with AI-enabled services.
From the Inside Out: How Marketers Can Inspire Every Employee to Live the Brand
One of the most overlooked -- yet highest-impact -- brand opportunities in any company isn’t in a commercial, a campaign, or a logo redesign. It’s in your people.
Stop Segmenting Like It’s 2015: Why B2B Marketers Are Still Struggling to Reach the Right Buyers
Every B2B marketer wants the same thing: to get in front of the right people with the right message at the right time. That’s the promise of segmentation: focus, relevance, and impact. But ask someone how they segment, and you’ll hear about firmographics, sales-supplied account lists, and industry filters. This gap came through loud and clear at a recent ANA B2B Data Committee meeting; many teams are still operating at the business level. There’s plenty of effort going into targeting accounts, but little clarity around whom the decision-makers, influencers, blockers, and users are or what they’re doing.
The Public Interest Is No Longer in the Public Interest
Once upon a time, broadcasters were required -- by law and by conscience -- to operate in the “public interest, convenience, and necessity.” That mandate, etched into the Communications Act of 1934 and reaffirmed in 1952, was not merely bureaucratic language. It was the guiding light of American mass media. It meant that local television and radio stations, and the networks that owned or affiliated with them, had a civic responsibility: to inform, to educate, and to serve as a check on power.
Creativity Unleashed: Building a Future of Human-AI Collaboration
AI is not merely a tool in our arsenal but an integral part of our teams. This excerpt from Creativity Unleashed: How AI Can Supercharge Your Ideas explores how AI can become a true creative partner -- shifting from a passive tool to an active teammate. Jack Myers offers practical guidance on building hybrid teams where human imagination and AI’s speed and insights combine to drive innovation. The full 350-page tutorial is packed with tools, tips, and exercises, available now in softback ($37) and eBook ($2.99) at Amazon. Step into the future of creative collaboration. Amazon.com: Creativity Unleashed How AI Can Supercharge Your Ideas: Practical Tips, Tools & Ideas for Everyone eBook: Myers, Jack: Kindle Store