John Follett is the Co-Founder of Demand Metric, a global research and advisory firm that helps Enterprise and mid-market teams unlock growth through data-driven insights, practical frameworks, and world-class tools. He has worked with leading organizations such as Salesforce, Adobe, Pfizer, and Microsoft, backed by research that’s both academically grounded and field-tested within companies like Apple, Amazon, 3M, Honeywell, and others. John’s thought leadership has been featured in Forbes, Bloomberg, Entrepreneur, AdWeek, and the Financial Post. He also collaborates with top industry associations and is currently advancing his MBA at Carleton University with a focus on strategy and leadership.
