Ad Fraud, Pirated Content, Malvertising and Ad Blocking Costs Advertising Industry $8.2 Billion a Year
An IAB study finds more than half of the money lost each year derives from "non-human traffic" (via AdAge).
+ Disarming the Ad Bomb: Part 2
+Ad Industry Eyes Temporal Planning (via MediaPost).
+ Eye Tracking Reveals Hidden Truths About Effective Advertising
A+E Networks to Use AOL's Programmatic Platform in Massive Deal
A+E to use Aol's programmatic ad platform, ONE By Aol, and publisher solutions “to create a private marketplace" (via AdWeek).
+ We’ve All Been Working Programmatically Since 1970!
+Aol President Bob Lord to Leave Company (via WSJ).
GroupM's Modi and Cablevision Forge Addressable TV Pact
The partnership provides Modi with access to Cablevision’s Total Audience Application, a proprietary platform that automates planning and optimization of advanced TV advertising campaigns (via MediaPost).
At Yahoo, Pressure for Change Tests Board’s Loyalty to Mayer
During their regularly scheduled meetings, which began Wednesday and continue through Friday, the board is weighing whether to sell Yahoo’s core business (via WSJ).
+ Yahoo: Throwing in the Towel?
Sinclair Signs Exclusive Deal with Marketron
Deal gives Sinclair’s stations exclusive access to Marketron’s location-based mobile advertising technology (via Broadcasting & Cable).
+ Opposite Cable and Streaming, Syndicators Ramp Up Original Content
YouTube Seeks Streaming Rights to TV Shows and Movies
Talks with television networks and Hollywood studios underway to bolster new YouTube subscription service, YouTube Red, and better compete with Netflix, Hulu and Amazon (via LA Times).
+ HBO vs Netflix vs AMC: Who has the best original TV programming? (via BGR).
+ Telemundo Becomes 1st Spanish-Language Network to Surpass 1 Million YouTube Subscribers (via Broadway World)
Nielsen: Smartphones and the Internet are Eating Our TV Time
The use of Internet-ready devices appears to have seriously cut into the time Americans spend watching traditional TV, potentially undermining the notion that mobile devices serve as "second screens" (via Associated Press).
+ Print media to revive, attention spans to grow: Edelman event hears 2016 predictions (via PR Week).
ESPN Relaunches Spanish-Language Websites in US, Latin America
The move aims to build a product, tech and content management infrastructure that is global, and flexible enough to be localized in any number of places (via The Wrap).
+Disney's Cable Channels See Steep Subscriber Losses (via Hollywood Reporter).
Univision Launches Udisea Short-Form Video Channel
Udisea, a play on the Spanish word for odyssey, is part of a major push at Univision to grow its digital reach and appeal to the multicultural millennial audience (via Variety).
+ Univision Postpones IPO (via WSJ).
Spotify Trumps Pandora as the World’s Favorite Music Service
Pandora is still the most used service in the US but comes in at number three worldwide, according to App Annie’s music streaming report, with SoundCloud just pipping it to the post (via TheNextWeb).
+CBS’ Radio.com Launches Music Video Streaming Option (via The Wrap).
“Bones” Cast and Producers Take On Fox Over Fees
The fight is also over the money coming in from streaming deals, an area of increasing tension in Hollywood (via WSJ).
+ Fox Isn't Laughing About an ABC Sitcom Called “Fair and Balanced” (via AdWeek).
People on the Move
NBCUniversal named John Harrobin as Chief Marketing Officer for its Content Innovation Agency. Harrobin was previously CMO of Verizon’s consumer and mass business unit, which includes FiOS Video and Internet services (via NBCUniversal).
Univision Comunications promoted Tonia O’Connor to Chief Commercial Officer and President of content distribution, reporting to CEO Randy Falco. She previously served as President, Distribution Sales and Marketing (via Univision).
MediaCom has promoted Andy Littlewood to the newly created role of Managing Partner, Head of Knowledge, to provide North American clients with faster access to the systems and services available through MediaCom and its parent organization, GroupM. MediaCom also named Tamara Alesi as Managing Partner, Head of Digital Strategy. (via MediaCom).
Video Picks
Essence Buy Keeps GroupM a Friend of Google: Gotlieb (via BeetTV).
Truth and Advertising: “South Park” keeps the advertising industry in its sights.
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