If there is one word that can be said to sum up our industry’s love of jargon it must be “programmatic.” Put 20 media people in a room and you’ll emerge with at least 25 definitions. Which is odd, as the concept really isn’t that complex. In my mind a programmatic way of doing things combines putting all that relevant and appropriate data out there to good use, with the automation necessary to execute the great plan that results.
We’ve All Been Working Programmatically Since 1970!
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