MediaBizBuzz: Brexit, Ad Blocking, Univision, Nielsen and Virtual Reality

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, agencies react to the UK's Brexit vote, 24% more Americans to use ad blockers this year, Univision reaps Copa America rewards, Nielsen pursues sports marketing budgets, Gannett creates the virtual reality "cubemercial," the real winners at the Cannes Lions and much more.    

Advertising Leaders Say Britain's Exit from the EU is Disappointing but Manageable

"The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least." (via Adweek)

 

Mobile Internet Advertising to Overtake Desktop in 2017

ZenithOptimedia predicts mobile will overtake desktop to become the primary Internet advertising medium in 2017, a year earlier than previously forecast. (via ZenithOptimedia)

+ Advertising Forecast Update -- June 2016 -- Pivotal Research

 

US Ad Blocking to Jump by Double Digits This Year

In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people. (via eMarketer)

+ Mobile Ads Are a "Disastrous" Afterthought, Says Cannes Ad Blocking Panel (via AdAge)

 

US Addressable TV Ad Spending to Double ... Again

US spending on addressable TV ads doubled in 2015 and is set to double again this year, but just 1.3% of TV ad spending this year will go toward addressable placements. (via eMarketer)

+ Long-Term Ad Spending Growth Forecast: +5% Annually

+ Spending Tide is Turning Back to TV

 

CBS CEO Leslie Moonves Outlines Streaming Ambitions

"One of the most important things we've done in the last few years is our over-the-top service … We believe OTT is our future." (via Hollywood Reporter)

 

Univision's Bet on Copa America Soccer Brings 100% Return

Univision has sold $135 million in advertising for the Copa America Centenario, almost double the $70 million it paid to broadcast the international tournament. (via Bloomberg)

+ Univision's Big Bet: Copa America Centenario

 

Havas, Mirriad, Vice in Video Advertising Pact

The pact allows for "new ways for brands to engage with and entertain ad-fatigued audiences and provides brands with a different way to build inventory and revenue." (via World Screen)

 

Nielsen Acquires Repucom As It Pursues Surging Sports Marketing Budgets

Repucom's business includes a brand awareness tracking product called Sport24, which scours game footage and athlete interviews for brand logos and images. (via AdExchanger)

+ Nielsen N-Score Links Celebs to What Fans Buy (via Broadcasting & Cable)

 

iHeartMedia Launches Programmatic Private Market for Digital Radio

The private marketplace will allow agencies and brands to programmatically target iHeartRadio's audience using a combination of first- and third-party data segments. (via MediaPost)

 

Is Branded Virtual Reality Content the Next Frontier in Marketing?

New Gannett ad unit, called a "cubemercial," places the viewer inside a virtual-reality room and brands have the opportunity to showcase products on each of the cube's six sides. (via WSJ)

 

FCC Head Tom Wheeler: Virtual Reality "Shouldn't Have Gatekeepers"

But FCC chairman Tom Wheeler acknowledges that VR and AR will introduce new problems, primarily to privacy, that his regulatory agency is already trying to learn more about. (via VentureBeat)

 

Apple Who? Spotify Hits 100 Million Users

The milestone extends Spotify's position as the leading streaming music company, which also has more than 30 million users that pay for the service. (via Mashable)

 

Vice, BuzzFeed Tread on Madison Avenue's Turf

Vice is one of a growing number of media companies that have built out teams, or full divisions, designed to make video and editorial content for marketers. (via WSJ)

+ Stuart Elliott: Madison Avenue Ought to Rethink the Olympics

 

The Real Winners of the 2016 Cannes Lions

It's long been known that the real action during the festival happens away from the Palais. It goes down in the hotels around the Croisette and at parties on beaches. (via Digiday)

 

Video Picks

Advertising Isn't Dead, But Market Is Changing

"We are here celebrating 0.5% of the work that actually gets made. The other 99.5% of the work is generally crap. And when that happens, consumers don't want to see it." (via WSJ)

 

 

Olympics Already Profitable, NBCUniversal Head of Ads Says

"The reality is that with the ad dollars actually shifting back to television, because of, I think, pretty well documented over-promise of ROI … it's really important for NBCUniversal to talk to customers about the combination of TV and digital." (via CNBC)

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