The upcoming Olympics are shaping up as anything but fun and games. As a result, advertising and media executives ought to think twice about participating. Indeed, this impending fiasco should make them reconsider the very concept of the Olympics as a marketing ploy.
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Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more