Spending Tide is Turning Back to TV

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those.