Advertising Sales Leaders: Your Future Depends on This White Paper
The advertising industry is undergoing seismic shifts, and if you’re in sales -- whether in video, TV, streaming, digital, out-of-home, or social media -- you cannot afford to sit back and wait for change to happen. It already has. The industry is moving faster than ever, driven by AI, data-driven decision-making, and a rapidly evolving buyer landscape. If you don’t rethink your approach now, you risk being left behind.
This is not just another report. It’s a wake-up call. You Have a Choice: Lead or Get Left Behind. This isn’t just about keeping up. It’s about leading the transformation of advertising sales. Jack Myers and The Myers Report have crafted the most important white paper of the year for media sales professionals. It demands your attention.
- Download it now atwww.myersreports.com
- Read it. Apply it. Take Action.
- Your future in advertising sales depends on it.
Jack Myers and The Myers Report have been trusted industry forecasters for over 40 years, and their latest white paper is your survival guide for the future of advertising sales. It’s more than just a roadmap -- it’s a blueprint for thriving in a marketplace where relationships, media inventory, and creativity are being reshaped by technology. If you’re serious about succeeding in 2025 and beyond, downloading this white paper is not optional. It’s your first step in redefining your career, your team’s success, and your organization’s place in the industry.
What You’ll Learn -- and Why It Matters Right Now
Retail Media Networks Are Reshaping the Industry -- You Must Adapt or Be Replaced
Retail media networks (RMNs) like Amazon, Walmart, and Instacart are changing the game by merging media and commerce into a measurable, ROI-driven ecosystem. These platforms aren’t just a trend -- they’re becoming the preferred advertising investment for brands looking to directly connect media to sales.
This white paper explains how to:
✔ Partner strategically with RMNs to stay relevant.
✔ Leverage shoppable media to merge branding with immediate commerce outcomes.
✔ Compete against digital-first players by integrating commerce into your ad solutions.
Out-of-Home Advertising is No Longer Static -- It’s Smart, Digital, and AI-Powered
The days of OOH being an awareness-only medium are over. With programmatic buying, AI-driven creative, and mobile integrations, OOH can now offer the same precision targeting as digital media.
✔ Learn how to use real-time bidding (RTB) for DOOH (Digital Out-of-Home).
✔ Implement AI and AR-driven experiences to create interactive, engaging campaigns.
✔ Demonstrate OOH’s ROI through attribution tools that prove foot traffic and consumer action.
Personalization at Scale is No Longer a Luxury -- It’s the Bare Minimum
Consumers expect personalized, seamless experiences across every touchpoint, and if your sales strategy doesn’t reflect that, you’re losing business.
✔ Discover how AI-driven creative optimization tailors ads dynamically to individual preferences.
✔ Implement cross-screen measurement to track engagement from TV to mobile to social.
✔ Leverage first-party data to ensure privacy-compliant, high-impact targeting.
AI Isn’t an Option -- It’s a Requirement for Sales Success
AI is changing the way media is bought, sold, optimized, and measured. You must understand how to integrate AI into your sales approach, not just talk about it.
✔ Learn how AI can enhance creativity rather than replace it.
✔ Adopt transparent AI policies to build trust with clients and advertisers.
✔ Use AI-driven insights to predict buyer behavior and craft smarter sales pitches.
The Role of Sales Has Changed -- If You’re Still Selling on Relationships Alone, You’re Losing
The old model of media sales is dead. Decision-making is increasingly data-driven, performance-based, and decentralized.
✔ Find out how to engage mid-level and junior decision-makers who have more influence than ever.
✔ Build trust through insight-driven sales strategies, not just meetings and handshakes.
✔ Position yourself as a strategic partner rather than just a media rep.
The Skills Needed for Sales Success Are Changing -- Are You Prepared?
Charisma alone isn’t enough anymore. Today’s media sales professionals must be fluent in data, AI, and strategic consulting.
✔ Develop data fluency to speak the language of performance marketing.
✔ Strengthen strategic thinking skills to align media buys with business outcomes.
✔ Cultivate cross-platform expertise to deliver holistic, integrated solutions.
Upfront Sales Strategies Are Outdated -- New Models Are Driving Bigger Deals
Annual Upfront events are losing effectiveness as marketers demand more flexibility. If your approach hasn’t evolved, you’re missing out.
✔ Implement hybrid event formats that combine in-person engagement with digital reach.
✔ Use localized events to build deeper relationships within agency teams.
✔ Create executive-only experiences that engage senior decision-makers.
The Biggest Risk? Doing Nothing.
The advertising sales industry is splitting into two groups: those who adapt and lead, and those who refuse to change and get left behind.
The reality is stark:
- Legacy media companies face headwinds.
- Digital-first platforms like Google, YouTube, and Meta are thriving.
- The only way to stay competitive is to evolve -- NOW.
This white paper lays out the exact steps you need to take to survive and thrive.
Immediate Actions to Take After Downloading This White Paper
- Align with Retail Media Networks – Identify key partners and integrate shoppable media into your strategy.
- Invest in AI Tools – Begin using AI for personalization, optimization, and predictive sales strategies.
- Modernize Your Sales Events – Ditch the outdated upfront model and embrace hybrid, local, and executive-level engagements.
You Have a Choice: Lead or Get Left Behind
This isn’t just about keeping up. It’s about leading the transformation of advertising sales.
Jack Myers and The Myers Report have crafted the most important white paper of the year for media sales professionals. It demands your attention.
- Download it now below(Free to corporate subscribers to The Myers Report. Register at the site and request details on your corporate affiliation. Non-subscribers may purchase the 32-page report for $1,195)
- Read it. Apply it. Take Action.
- Your future in advertising sales depends on it.