As data, technology, and innovation redefine the advertising industry, The Myers Report's latest white paper, The Battle for Data Supremacy: Inside the Strategies of Publicis, WPP, Dentsu, Omnicom, IPG, and Accenture Song, offers an indispensable guide to understanding the forces shaping the future of media planning and buying. This report delivers a deep dive into the strategies of the world's leading agency holding companies as they harness proprietary research tools, first-party data, and advanced analytics to gain competitive advantages.
Inside the Agency Holding Company Battle for Data Supremacy - White Paper

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2025 Agency Battle for Data Supremacy-The Myers Report
If you have trouble downloading our report, The Battle for Data Supremacy: Inside the Strategies of Publicis, WPP, Dentsu, Omnicom, IPG, and Accenture Song, please contact maryann@mediavillage.org
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