But, like anything else, automotive players have had to change with the times and adjust their marketing methodologies to reflect the new patterns in consumer behavior. In this ever-evolving business, how, then, does the auto industry use the latest breakthroughs in digital and data -- without tampering with its winning TV formula?
TV advertising veteran John Verre (pictured below) serves as Senior Vice President of National Sales and Advanced Products for the NY Interconnect (NYI), which is a go-to media provider for automotive brands across the New York market. Verre has seen dramatic changes in the industry since he started 25 years ago -- back when TV and broadcast received the lion’s share of auto budgets. At that time, the cable spot business was in its early stages, but once the tech and cable spaces advanced, they began to see significant share gains. “The agency community noticed