Episode 27 of the Insider InSites podcast was such a compelling conversation around black culture in media that the little companion "topline" transcript of the conversation I usually create has turned in to a two-part article. I hope you'll listen to the entire episode -- available right here as well as via Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher and TuneIn -- but if reading is more your thing then please read both Part 1 and Part 2 of the recap with two talented MediaVillage journalists.
In recognition of Black History Month, this episode of the Insider InSites podcast brought together two talented MediaVillage journalists who shared their opinions and insights on the representation of people of color in advertising and media. You'll want to hear the full conversation with Phil McKenzie (pictured top left), a cultural anthropologist and expert in influencer marketing, and Ainsley Andrade (pictured top right), an entertainment critic with a background in the arts. While this text is an edited topline of the full conversation, I'm sharing it as a two-part article to allow those who prefer to read vs. listen to get as full a sense of their compelling comments as possible. Listen to it all here (and please subscribe to all our Insider InSites episodes via Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher and TuneIn).
For almost a decade the bible on media consumption trends across 40 different countries has been the Global Media Intelligence Report. With some 500 charts and benchmarks and analyses it tracks, for example, which devices are hot, how audio compares to video, where print is more popular than game consoles or even how big social media is in, say, China versus Spain. The full report, which polled 16-64 year old internet users, is available to Publicis Media clients, or eMarketer subscribers, but for Episode 26 of Insider InSites Charlene Weisler and I sat down to talk about the findings with two of the experts. Hear from report author, Karin von Abrams, Principal Analyst at eMarketer, on the changes this year vs last -- thanks in part to enhanced data from partner GlobalWebIndex. And Kelly Kokonas, Executive Vice President of Global Data Strategy, Technology and Analytics for Starcom (pictured above right), offered interpretation and application of the findings which marketers will want to heed. Below are topline takeaways of our conversation. Listen to the full podcast here (and subscribe to all our Insider InSites episodes via Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher, and TuneIn.)