Daniel Jester, lead architect of the 2008 and 2012 “Obama for America” media strategy, knows what it takes to win elections today. His experience gives him unique insights into Campaign 2020, including projections on political spending, and the impact of audience segmentation and media fragmentation data on the upcoming election. In this exclusive Streamline video interview with Newsy’s Bianca Fiacchinei, GMMB’s Jester opens up on how AVOD, data, and OTT will play into candidates’ messaging and media plans.
Streamline is a MediaVillage video series from Newsy, delivering high-level intelligence on the streaming video business. Click above to view our latest episode. Watch all Streamline videos, including The Myers Report’sJeff Minsky on this month’s OTT launches here.