Upfront Business Models Need to Change, Say 70 Percent of Media Directors

Forty percent of media agency professionals believe that Upfront events have a direct impact on their decision to increase their overall TV media investment, according to The Myers Report 2019 Upfronts/NewFronts Study. And 80 percent of media buyers and members of the investment team at agencies surveyed say the Upfront negotiating process provides a valuable business solution for their companies and clients.