The marketing world needs to recognize the need for change because, as Rishad Tobaccowala said at a 4As Transformation Conference, the future is not about the containers of the past. When change is needed, as it is today in so many ways, it is not executed and implemented. The unfortunate result is irrelevance. Here are specific needs for transformations which likely will result in marketing, media and creative successes.
Marketers Need to Connect the DOTS: Developers of Transformation Successes
