18 to 24 Insights: 2008 Super Bowl Commercial Predictions

For approximately three hours out of every year I watch television for the sole purpose of watching commercials While football enthusiasts might discuss the Super Bowl game itself this Monday I look forward to comparing notes with friends on the best worst and mediocre commercials This yearamp8217s lineup of advertisers include Budweiser Pepsi CocaCola Kraft Planteramp8217s Nuts CareerBuildercom ETrade Disney Toyota FedEx and General Motors In recent years Iamp8217ve found that my favorite commercials werenamp8217t those that aired during the Super Bowl Given that programming and therefore television advertising is becoming more targeted I would imagine that it becomes more and more difficult to appeal to the mass Super Bowl audience of likely over 100 million viewers I donamp8217t know what AnheuserBusch has in store for this year but theyamp8217ve purchased 7 spots At 27 million per 30second commercial chances are theyamp8217ll be entertaining The amp8220Budweiser Frogsamp8221 spot is often ranked among the top Super Bowl commercials It was later followed up by amp8220Lizardsamp8221 In 2006 I thought amp8220Streakeramp8221 was quite clever It seems animals and beer are a winning combination This year Iamp8217d expect to see the sameCareerBuildercomamp8217s ads have been my favorite for the last two years 2006amp8217s Monkeys ad and last yearamp8217s Jungle spot were laughoutloud funny Iamp8217m excited to see what theyamp8217ll do this year to entice consumers to search for a new jobIn 1996 Pepsi debuted its amp8220Surveillanceamp8221 ad The song amp8220Your Cheatinamp8217 Heartamp8221 by Hank Williams was the kind of song that would take days to get out of your head I wouldnamp8217t be surprised if at least one of this yearamp8217s advertisers employed this strategy Register Your Comments to This Story at JackMyerscomLast yearamp8217s Emerald Nuts amp8220Robert Gouletamp8221 spot was soso but I did enjoy the use of a random celebrity especially to endorse a product as boring as mixed nuts The commercial played often during the rest of last year Iamp8217ll admit that it made me chuckle but I didnamp8217t really feel compelled to purchase Emerald Nuts Perhaps this year theyamp8217ll take a different approach

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18 to 24 Insights: 2008 Super Bowl Commercial Predictions

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Nina Spezzaferro

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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18 to 24 Insights: 2008 Super Bowl Commercial Predictions

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Nina Spezzaferro

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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