Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Marketers’ spending on advertising and communications is forecast to increase only .9 percent this year according to a new report being released next week at jackmyers.com. Total 2011 marketing and advertising spending was flat year-to-year, down from my original forecast last January of 1.4% growth. For the past 25-years, Myers Report’s economic forecasts of advertising and marketing investments have been considered the industry’s most thorough and accurate. We provide the only economic report that incorporates all 62 advertising and marketing categories. View this week’s Video Media Business Report for preliminary insights from our report – including data on digital, TV, magazine and newspaper spending. Subscribe at http://www.jackmyers.com/subscription-info to receive the full 2010-2020 data and forecasts for all 62 categories.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.